As the saying goes, you have to strike while the iron is hot, and few artists right now are as "hot" as the late Jenni Rivera. The first book about her life goes on sale today, an unauthorized English-language biography, and now, her family--more specifically her dad, Pedro Rivera--has announced that they'll begin their Inquebrantables tour in March, to thank fans for all their devotion to the Diva de la Banda.

I have no doubt that Jenni's father wants to use all the love that his family has received in the wake of the singer's death to help promote the family business: music. And knowing Jenni the way we did, I doubt she would mind! During the tour, Don Pedro and his sons Gustavo and Juan will be the headlining performers.

Now, what I'm sure she wouldn't be too happy about is the publication of the book by journalist Charles Vasquez and author Marc Shapiro, who wrote the unauthorized biography We Love Jenni, which takes readers through the Diva's entire career. I only say this because Jenni herself was writing her own autobiography, which will be released in July, in time for the late singer's birthday.

Read more ¿Qué más?: Jenni Rivera's memoir to be published this summer

We do have to admit, though, that we are all a little to blame for all the proliferation of everything "Jenni." Curiosity of those who didn't know her or about her, and the brutally tragic way in which she died and how much her fans miss her have created a space for this tour and all the related products. And if the Riveras know how to do well it's how to be in tune with the public and their fans.

Don Pedro took them out of a poverty so severe, that the whole family had to work at home during the weekends, even the youngest ones. That instinct is what made him put Jenni front in center in the male-dominated world of Banda music. He's also the one who's promoted son Lupillo's career. Can we blame this dad for wanting to also launch into the spotlight his other two sons Gustavo and Juan? I don't think so. Then again, the Riveras aren't the only family to use the tragic death of famous and adored members of their clans to further their status. I remember very well the many appearances Michael Jackson's brothers made after his death--they even made a reality show. And Whitney Houston's mom is still giving interviews.

In any case, let's see what the Riveras have planned during this tour. I'm curious! As a preview, check out Gustavo and Juan on stage in the videos below.

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